Success case · AstraZeneca

AstraZeneca: building a data-driven culture, one ambassador at a time

AstraZeneca Data-Driven by Ironhack combined a global sensitization session with an intensive program for 30 internal ambassadors, giving every area a champion for evidence-based decisions.

Global session + 30 ambassadorsPhases 1–3 delivered

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CASE STUDY · SOURCE: IRONHACK ACCOUNT MATERIALS

FROM DASHBOARDS TO DECISIONS · ILLUSTRATIVE PHOTO

The challenge

Becoming data-driven at every level, not just in the data team

AstraZeneca needed to move from data as a specialist function to data as a shared way of deciding, across a large, regulated, global organization.

Leadership

Align the leadership committee on a shared, strategic vision of the data-driven ambition.

Everyone

Sensitize the entire workforce to the practical value of data in their day-to-day work, not just in theory.

Ambassadors

Train a network of internal ambassadors able to lead and scale the change from inside each business area.

The challenge was never only technical. It was about real adoption, business impact and a change that holds, at a company where every process answers to regulatory scrutiny.

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Phase 1 · delivered

A 60-minute global session, open to the whole company

A live streaming webinar explained what "being data-driven" actually means in plain terms, with practical examples: dashboards for visibility, automation of repetitive processes, and data-based collaboration across teams. It closed with a live Q&A.

A team collaborating around shared data on screens

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Phase 2 · delivered

30 ambassadors, 40 hours, five blocks of challenge-based learning

Two hours a week, plus two full-day in-person sessions, built around real AstraZeneca cases rather than generic content.

01 · 6H

Data Fundamentals

Culture, data lifecycle, governance, quality, GDPR.

02 · 8H

Super User ChatGPT

Custom GPTs, agents, automations, advanced prompting.

03 · 6H

Analysis & Decision

The DAPA framework, KPI design, decisions with Power BI.

04 · 4H

Cross-functional Labs

Real cases: product launch, HCP journey optimization.

05 · 16H

Intensive Days

A cross-functional hackathon and a final business case, presented live.

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Reach so far

9 live sessions and 8 recorded micro-lessons, 163 people across 5 profiles

The ambassador cohort's output scales past the room it started in: recorded micro-lessons extend the same content to the rest of the organization by profile.

Leadership alignment — deliveredCompany-wide session — delivered30 ambassadors trained — deliveredRole-based rollout — next phase

Ambassadors don't just attend, they lead a pilot use case in their own area, which is what turns one cohort into a multiplier effect across the business.

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Client proof